British male model David Gandy has collaborated with Marks & Spencer to design a 28-piece collection of underwear and sleepwear for its Autograph label.
That's right, this means the world gets to see Mr David Gandy in his boxers.
The campaign sees Gandy sporting a line of tight-fitting briefs, white boxers, vests and pyjamas - plus the film teaser pays close attention to those arms and his ridiculously toned abs.
MORE: Marks & Spencer's Autumn/Winter 2014 collection is its best yet
Check this pose *flex*...