When you're a bonefide princess, we're sure it's not hard to get men's attention. And Princess Eugenie certainly had one businessman spellbound while the pair watched the men's final at the US Open.
Eugenie was spotted sipping Champagne with New York entrepreneur Phil Winser, and the pair giggled away like lovestruck teenagers throughout the match, before heading into the Moet & Chandon Suite.
She even seemed to offer advice on how his 'mun' (that's man bun) was looking.
However, we're sure it's all just lighthearted fun as Princess E has been with her boyfriend Jack Brooksbank for four years.
Jack stayed in London when Eugenie made the move to New York in the summer of 2013 to work at online auction house Paddle8.
It is believed they are enjoying a trans-Atlantic relationship, although they are both very private on the subject.
According to the Daily Mail, they were last seen together at Tracey Emin's birthday party in London on 3 July.
So who is Phil Winser? The founder of the Silkstone Group, a leading creative events agency, as well as owner of three top restaurants in NY.
The 2014 US Open Men's Final took place at the USTA Billie Jean King National Tennis Centre in New York, and Eugenie also rubbed shoulders with stars like Peter Sarsgaard.
Eugenie looked pretty in a monochrome shift dress, with her hair relaxed and loose. And, get this, she also donned a tailored jacket from none other than high street fave, Zara.
See more princess style in our Eugenie fashion gallery below: