Playing peek-a-boo with our kids is one of the great joys of being a parent. But this heavily-bearded dad decided to add a surprise to the game - by shaving off his facial fuzz halfway through it.
In the first part of a video, presumably filmed by the girl's mum, the daughter pulls a white towel from her father Bradley Bailey's face, he yells 'peek-a-boo' and she dissolves into giggles.
But then Dad interrupts their game to shave off his beard – without telling his little girl. He then returns to the sofa to resume their game - but not for long.
Before Brad can even utter his first 'peek-a-boo!' his daughter takes a sneaky peek beneath the towel - and what she sees there fills her with horror.
Brad says: "Peek-a-boo." But he's met with shocked silence.
Article continues below video.
It might sound like a harmless prank, but the beard disappearance so traumatised the little girl that she became hysterical - clearly thinking her fluffy-chinned Daddy had been replaced by a bald-faced stranger.
And if confusing the hell out of their poor daughter wasn't enough, her parents decided to share her emotional meltdown with thousands of YouTube viewers (nearly 600,000 and counting).
In fact, many of those viewers were split on their reactions. Many thought it was simply harmless dad-daughter fun but others thought it a sinister practical joke - and even banded the word 'abuse' around.
What do you think?
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