The new BaBylissPro Italia Brava Dryer is not your average hairdryer. This baby is motored by a Ferrari-designed engine.
It's not Ferrari red but as you'd expect, but this latest bit of beauty kit is all about performance.
Think super-speed styling, straightening made easy and serious air pressure that will have your tresses dry before you know it.
You know when you want beautiful blow dry in minutes? This hairdryer is the answer and it's right up there on our list of hair essentials.
The only downside is the hefty price. It's currently available online at StyleSource for £185.
So what are you paying for? The Italia Brava Dryer has up to 10,000 hours of high-speed drying, it has two variably shaped snap-in nozzles, six heat/speed settings, a four-year warranty and it's "Faster... Lighter... Quieter... Longer."
ALL ABOUT THE LATEST BEAUTY MUST-HAVE?
WATCH: Check out these videos for easy-to-do hairstyle inspiration.
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