Romeo Beckham is to star in the Christmas campaign for Burberry. The fashion house tweeted a teaser photograph of Victoria Beckham and David Beckham's 12-year-old son in Burberry's trademark trench coat and checked scarf.
The Beckhams' second child has already starred in a video campaign and photos for Burberry's Spring/Summer 2013 collection shot by Mario Testino with model Cara Delevingne.
Then Burberry's Chief Creative Director Christopher Bailey raved that the cheeky charmer 'stole she show' during the photo shoot, despite it being his first professional job.
Romeo was undaunted on the shoot, and was described as 'amazing, incredible and a little joy' who kept everyone entertained as he was 'bouncing around'.
"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family," said Bailey.
"We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."
Earlier this month Victoria Beckham quipped that she would make her flagship London store a family business with oldest son Brooklyn working the till. Perhaps she could use son Romeo's modelling expertise for a mini-me range.