Claudia Winkleman joined Tess Daly to host the first live show of Strictly Come Dancing series 12 on Friday night - but as viewers were quick to note, there was something different about the television presenter.
Winkleman swapped her full, long fringe for a shorter, choppy style and ditched her usually heavy makeup for just a subtle sweep of black eyeliner. She also wore a fuchsia Roland Mouret dress - a daring choice from the woman who only ever wears black - and it didn't go down well.
Looks like BBC cost cutting has reduced Claudia Winkleman's makeup budget to zero. #StrictlyComeDancing
- Soup The Chicken (@SoupTheChicken) September 26, 2014
So that's what Claudia Winkleman's forehead looks like... and also what she looks like fresh out the shower. #StrictlyComeDancing
- Nick Copson (@LeMansStart) September 26, 2014
After #BringBackClaudiasFringe started trending, Claudia couldn't ignore the backlash against her Strictly makeover.
She returned to screens for the second live show on Saturday (wearing black) and tweeted, "No fringe = bad. Fringe = good."
Twitter, I love you. No fringe = bad. Fringe = good. Consider it done. X
- Claudia Winkleman (@ClaudiaWinkle) September 28, 2014
So, why did Claudia experiment with a new look in the first place?
In an interview with the Radio Times, Winkleman revealed she cut her fringe after she "got the feeling" BBC bosses wanted her to.
"A very long fringe over dough balls in Pizza Express when you're flirting with your husband is one thing," she told the magazine. "It's different if you're connecting with an audience and expecting them to watch. I cut it out of respect for them."
If only she'd known - the one thing the audience wanted to see was her famous fringe...