Throughout the month, Breast Cancer Campaign will be raising money to fund research, promote awareness, develop new treatments and save lives.
Wear it pink day is Friday, October 24, and celebrities including Kirstie Allsopp, Eliza Doolittle, Lauren Pope, Alex Jones and Rebecca Adlington are uniting to support this year's campaign - why don't you join in with the fundraising too?
The wear it pink campaign raises over £2 million during Breast Cancer Awareness Month ever year, by asking people to wear the colour and donate whatever they can.
Want to get involved? Here's a little shopping inspiration so get you started...
And if pink just isn't your colour? We caught up with celebrity stylist Alex Longmore to bring you a few pointers on how to wear the shade.
"I think different shades of pink look great mixed together," she told us. "I especially like the block colour effect, it's really on trend and is reminiscent of that 60s vibe that is about to be huge for this forthcoming fashion season."
It's also worth experimenting with different hues of pink. "Really embrace your inner 'Barbie' choose one vibrant shade and off set it with softer tones," Alex adds. "For example a fuchsia top and shell pink satin skirt with some pale pink shoes looks really good worn together."
Her final tip? "Make sure clothes take centre stage and be sure to keep your make up to a natural look, let the clothes take all the attention. I would avoid accessorising up the outfit with lots of jewellery, let the block colours do the talking."
Text HUFF to 70660 to donate £3 to beat breast cancer
Texts cost £3 plus network charge. Breast Cancer Campaign receives 100% of your donation. Obtain bill payer's permission. By using this service, you agree that we may contact you in future. If you'd rather we didn't, text NOCALL to 70004. Customer Care 020 7749 4114. Registered charity no. 299758.
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