The model shows off Ultimo’s hot pink designs, which have been created especially for the campaign, with £1 being donated to the charity Breast Cancer Care for every bra sold.
Abbey is no stranger tor lending her support - and her bod - to good causes and just a few months ago, she sported a decidedly different look, donning a black wig for a shoot as part of Macmillan’s ‘Shave Or Style’ campaign.
In July, Abbey posed for her final, full Ultimo shoot following the news that she was parting ways from the company.
Abbey decided to leave the company following “creative differences”, just weeks after the model posed in her underwear alongside naked mannequins for a Veet campaign.
However, despite reports of ‘bra wars’ in the press, Ultimo boss Michelle Mone has insisted that she and Abbey parted on good terms.
“She's a great girl, and it's been fun,” she told Digital Spy. “There's one shoot that we're not going to be doing with her, but there's no fallout between ourselves. That's not happened.”
Ultimo is available from ultimo.co.uk.