Investing in a new fragrance is just one of them.
As part of the Estée Lauder Companies 2014 Breast Cancer Awareness (BCA) Campaign, Jo Malone will be donating £20 to The Breast Cancer Research Foundation's UK research grants from every UK sale of the brand's classic Red Roses Cologne.
Made with a blend of seven different roses, a spritz of this floral scent really is like sniffing a bouquet of the blooms. And it has been given a makeover too - the scent has turned pink for October and the Red Roses label includes the BCA Campaign's iconic ribbon.
And don't forget to Wear It Pink!
More perfumes for autumn below.