The former ‘Strictly Come Dancing’ champion has been re-imagined as #BEARFACE, as part of a drive to get people to raise money for Children In Need by going without makeup and sporting a paw-print on their face instead.
Even in cartoon form, Abbey’s striking appearance is instantly recognisable, but she isn’t the only star to have been turned into a superhero for the new campaign, with Olympic gymnast Louis Smith and ‘Great British Bake Off’ judge Paul Hollywood also starring in new ads in cartoon form.
Louis’ superhero alter-ego is #THECHALLENGER, who encourages people to go above and beyond in the name of charity, while Paul has been recreated as #THEBAKER who, slightly unsurprisingly, is hoping to get people baking in order to raise funds for Children In Need.
Helena Bonham Carter is known for her bold and polarising fashion choices, so it’s only fitting that she be rebranded as #CAPTAINCOSTUME, who wants everyone to throw on their best fancy dress ahead of this year’s telethon.
Finally, completing the superhero line-up, is the re-imagining of singer Sir Tom Jones, who was confirmed last month to be returning to the ‘The Voice UK’ as a coach on its fourth series.
Tom, whose career in showbiz now spans decades, is referred to in the campaign as #THEENTERTAINER, a music-loving superhero keen to get everyone performing in the name of Children In Need.
All five of the famous characters will be appearing in trails which will begin airing on BBC One on Saturday, 4 October ahead of ‘Strictly Come Dancing’.
This fundraising idea is decidedly more family-friendly than a campaign Abbey appeared in to raise awareness of breast cancer earlier this week, stripping down to her underwear to promote a special range for Ultimo.