Whether you've been caught up in the "alphabet creams" craze or not, BB (beauty or blemish balm), CC (colour corrector) and even the more recent D (dynamic do-all) products have taken over the beauty counters.
Now, thanks to Estée Lauder, there's another new make up invention - and yes, it's called EE cream. But what's different?
The Even Effect Skintone Corrector is part of the brand's Enlighten range designed to protect the skin from UV, pollution and free radicals which can lead to dark spots and discolouration in the skin.
The three-part collection also includes a night cream and a moisturiser but as the brand explains, the purpose of this particular product is to be the "first line of defense against daytime damage." Colour-correcting pigments have been developed to leave the complexion looking smooth and luminous with a uniform tone.
It comes in three different shades with SPF 30, can be worn alone or underneath your foundation and despite the price tag (it costs £34) - the EE cream sold out online at Estée Lauder within days of going on sale.
So, what's all the fuss about? The first thing I noticed was the glowing, smooth finish it gave to my skin. The coverage is good - but for me the consistency of this cream isn't fluid enough to be worn as a replacement for a foundation.
Instead, the EE cream is worth investing in for its instant dewy effect and the SPF value - plus it works wonders at brightening the cheekbones and under the eyes. Unless you're on board with the natural, barely-there make up look, think of this as more of an easy-to-blend concealer that can be used alongside a tinted moisturiser or foundation - you won't be disappointed.
Need to update your make up for autumn?
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