Romeo Beckham has been unveiled as the star of Burberry's Christmas campaign in a stylish video which features the 12-year-old playing Cupid.
As well as posing in a series of campaign shots dressed in a Burberry raincoat and scarf and carrying a checked umbrella, David and Victoria Beckham's second son steals the spotlight in the luxury fashion brand's short festive film, From London with Love.
The film – featuring over 50 dancers - captures a Burberry-clad Romeo delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward.
It was shot on location at a custom-designed set on the George Lucas stage at Elstree Studios in London, and the dancers perform to choreography by Lynne Page, specially designed for the exclusive campaign soundtrack 'The Way that I Live'.
Story continues after the video
The track was written and recorded by British musician Ed Harcourt, at Abbey Road Studios.
The ad will run across outdoor advertising, cinema, and all of the brand's 10 global social media platforms for three months.
Romeo was hand-picked by the British label's Chief Creative Officer, Christopher Bailey, for the second time after the 12-year-old wowed in his first Burberry campaign for the label's Spring/Summer collection in 2013.
Then, Christopher raved that the cheeky charmer 'stole she show' during the photo shoot, despite it being his first professional job.
Romeo wasn't daunted by the shoot, and was described as 'amazing, incredible and a little joy' who kept everyone entertained as he was 'bouncing around'.
And this time, he's done it again.
Christopher added: "It continues to be an utter joy working with Romeo – he has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign."
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