LIFESTYLE

Tinder Sex Trafficking Campaign Highlights Shocking Reality Of Victims In Ireland

09/11/2014 14:53 GMT | Updated 10/11/2014 13:00 GMT

A new campaign is using the dating app Tinder to bring home the brutal reality of sex trafficking in Ireland.

Specially created profiles show women in progressively more shocking poses some with signs of physical abuse.

The campaign was made by ad agency eightytwenty in conjunction with Ireland's immigration council.

tinder

tinder

Users are at first shown a photo of a seemingly normal woman but with each swipe right the scene changes dramatically.

The last two slides are a message highlighting the shockingly young age at which girls are forced into trafficking.

Cathal Gillen of eightytwenty said: "This is the first use of Tinder in Ireland for a campaign of this nature and one of the first globally.

eighty twenty campaign

"Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking."

Roughly 2.4 million people across the globe are victims of human trafficking at any time, according to the United Nations, and the issue disproportionately affects females, as two-thirds of all victims are women. Sex trafficking accounts for 58 percent of all global trafficking cases, and the crime is more common in the Americas, Europe and Central Asia, according to the U.N.'s 2012 Global Report on Trafficking in Persons.

"Women are lured out of their homes and countries with false promises," U.N. Secretary-General Ban Ki-moon said in a 2012 press release. "They are stripped of their passports, their dignity and their personal security. To protect people from such exploitation, countries have to coordinate their labor and migration policies."