How's this for a social experiment in sexism? One TV anchor in Australia wore the same suit for an entire year - and nobody even noticed. Proof of his point that women receive much harsher criticism over their choices.
Karl Stefanovic wore the same blue suit to present Channel Nine's Today programme for the whole year, simply changing his ties. Nobody batted an eyelid, but his co-host Lisa Wilkinson is constantly on the receiving end of remarks about her looks.
According to Fox News, Stefanovic said: "No one has noticed; no one gives a sh**.
"I'm judged on my interviews, my appalling sense of humor - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is."
He pointed out that while nobody even noticed he hadn't changed his suit for a year, Lisa regularly gets all sorts of criticism for her style choices.
According to the NY Post, just one of many emails she receives on the subject read: "Who the heck is Lisa's stylist? ... Today's outfit is particularly jarring and awful."
The paper adds that Stefanovic said: "Women, they wear the wrong colour and they get pulled up. They say the wrong thing and there's thousands of tweets written about them."
Only Wilkinson and one other colleague knew about his experiment. According to CBS News, he said: "They often remark that it's getting a bit stinky.
"I'm hoping to get it into the dry cleaners at the end of the year."
In a chat with the Sydney Morning Herald, Lisa Wilkinson said the experiment started as a "show of support for me".
Lisa and Karl said that most of her criticism comes from other women, leading them to question whether the issue was one of sexism or not.
Karl said: : "I think in this situation, for women on TV, it's mainly women judging other women on what they wear. So, 'Is that sexism?' is my question."
Lisa added: "I would have to say, from the emails I've had over the years I've been in this job, most of them have been from women. And I don't know how we've kind of got into that space, where it leans towards a lack of support."
But, she said, many women are very supportive, too. " I would say the majority of women are really, really encouraging. I get a lot of really good stuff. But when I get criticism, more often than not, it's from women."
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