American artist Nickolay Lamm has created a Barbie that comes complete with normal body proportions - as well as stick on stretch marks, cellulite, acne and freckles.
Promoting realistic standards of beauty? We LOVE this.
"I created normal Barbie because I wanted to show that average is beautiful" said Lamm of his body image project.
The Lammily doll, which, thanks to a successful crowdfunding campaign received over 13,621 backers and 19,000 pre-orders for the doll (serious wow), is now in production and will be available to ship from 28 November.
After looking at the US Centers for Disease Control website and taking the average measurements of a 19-year-old American woman, Lamm designed a 3D printed model which was then painted over and photoshopped to create a normal, everyday-looking doll.
The Lammily doll - in her ombre shirt, denim shorts and white trainers ensemble - retails at $25 (£15.99) and makes for the perfect Christmas present this year. We've put our order in.
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Lamm even got toy manufacturing company Mattel's former vice president of manufacturing Roger Ramble on board to help streamline the project and FYI he told Time that he's already raised an impressive $500,000.
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Th best bit, besides the fact that this doll has the proportions of a real woman? You can also buy Lammily Marks, which are clear stickers to customise your doll with - think 38 reusable stick ons including: acne, glasses, blushing, moles, temporary tattoos and bruises.
Take a look at the Lammily website here.