And even though they won't understand what all the fuss is about, it would be decidedly bah humbug not to get them a pressie or two, wouldn't it? Even if they will, inevitably, be more interested in the wrapping paper.
What to consider:
If you're buying for someone else's baby rather than your own, don't be shy about asking the parents what they might want or need – far better than them ending up with yet another mobile/ teddy/ baby gym when their little one has nine of each already.
Shopping for presents for a baby whose age is still counted in weeks not months? They won't need many toys at this stage so, instead, either choose something for later on, or stick with a practical gift.
Cute and cuddly teddy bears are a temptingly easy option if you're buying for someone else's baby but there's only so many a child needs and most already have loads – steer clear if possible!
Tiddly ones get through more clothes than the average A-list celeb, so most parents appreciate little outfits as a present. Other than for festive or wintry wear, size up from their age in case they've already got a well-stocked wardrobe for now and be mindful of the season they might wear a particular item in.
If you do prefer to buy a toy for a younger baby, those with bold, contrasting colours, flashing lights and musical tunes should be well-received.
After their first few months, as little ones learn to roll, reach out and grab things, they will start to enjoy a slightly wider range of toys. Look for feature-packed items with big buttons to press, interesting textures to explore and baby-safe mirrors to discover their own reflection in.
Around the end of the first year, many will be working towards taking their first steps, so a
push or pull along toy will bring lots of 'play value' in the coming months.
Whether you're a generous grandparent, a doting aunt or uncle, or the proud parents, here's our guide to gifts for the under ones...