For a new study has revealed that the value of the requests on the average letter to Santa amounts to an astonishing £900.
In years gone by, children were happy with a satsuma in a stocking. But today's children have their sights set on high-end toys and gadgets that cost an arm and a leg.
Researchers found that the average youngster spends two days compiling their Christmas wish list of the goodies - and it doesn't come cheap.
The long list of toys and games, including dolls' houses, bikes and tablets, adds up to an average total of £880 per child.
The study of 2,000 parents found that 72 per cent of children compile a Christmas wish list every single year in the weeks and months leading up to the big day.
However, a third said their youngster usually believes they will receive every single item on it. But the study also found there could be a few disappointed youngsters this Christmas - with the average child receiving just (!!!) £207 worth of toys and gadgets on Christmas Day.
More than four in 10 say their son or daughter highlights their most-wanted toys, while 16 per cent of children even rate the items on their list in order of preference.
But 37 per cent say they have had a Christmas upset due to a child not getting what they really wanted, or even because they didn't get absolutely everything on their list!
The study also revealed that when it comes to putting their list together, children search two catalogues, visit three shops and surf two websites over the course of two days.