Potty-Mouthed Princesses Are Back For New Domestic Violence Campaign

Potty-Mouthed Princesses Are Back, And This Time They're Covered In Bruises

The potty-mouthed princesses are back, and this time they're raising awareness about violence against women.

The girls catapulted onto our radar last month when a video of them dropping the f-bomb in the name of feminism went viral.

In their latest video, created by FCKH8, the girls don their princess attire once again but this time there's one big difference.

Their cute little faces are covered in fake cuts and bruises.

"Got a problem looking at my f**ked up face? Isn't one out in four women beaten the real disgrace?" one little girl cries.

The video aims to break the silence on domestic violence and it's certainly got a lot of people talking.

While we loved FCKH8's first video, this latest offering has divided opinion in the office.

Yes, violence against women (or men) is abhorrent. Yes, we need to do more to tackle it. Yes, we realise the video is supposed to be shocking.

But is covering little girls in bruises and asking them to scream statements they may not entirely understand a step too far?

The video has received mixed reaction on Twitter, too.

Some say the campaign is a great way to draw attention to important issues...

While others have said FCKH8 shouldn't be "using" children in this way...

The video ends with an advertisement for FCKH8's pro-women's rights T-shirts, which can be purchased online. Domestic violence charities will receive 100% of the profits from their new "not wife beater" vests.

What do you think of the video? Let us know in the poll below:

The Populists: Lena Dunham

The Multiple Facets Of Modern Feminism

Close