Britain's cheapest real Christmas tree has gone on sale for £19.99.
Scottish-grown Nordman Firs are being sold by discount chain Aldi for roughly half the price of those in rival stores.
With the addition of a box of decorations for £1.99, Aldi is promising customers a completed Christmas tree for £22.00.
The move could trigger a price war, as other shops and tree farms struggle to compete.
A similar 5 to 6ft tree of the same variety at Homebase costs £35. John Lewis is selling real trees for the first time this year, but at £65 for a 5-6ft Nordman, rising to £100 for an 8-foot in a stand. Ikea is offering a £20 voucher to spend in its store for customers buying its £25 Nordman tree, effectively cutting the cost to £5.
Elswhere, B&Q is selling a medium Nordman fir for £35; for £53 it will deliver a 6ft tree to shoppers' homes.
Ninety per cent of real Christmas tree sales are during the first two weekends of December. Up to 6m trees are sold each year.
The Nordman Fir - a first for Aldi - makes up more than 80 per cent of sales of real trees in the UK.
The trees are noted for holding their needles well and for their distinctive fragrance.
Every Aldi Christmas tree will be cut just prior to dispatch to stores to keep them as fresh as possible.
Jorge Nobrega, award-winning horticultural expert at Lovania Nurseries UK which supplies Aldi said: "A typical Nordman fir tree of the same quality, density and height range would retail at around £35 –with some Christmas tree shoppers in London paying up to £55 – making the Aldi £19.99 price a great bargain."
Tony Baines, managing director of Aldi corporate buying, said: "Nothing beats the look, feel and smell of a real Christmas tree. They really add to the Christmas atmosphere and are centre-point in the home during the festive season."