EE has announced that it will cancel the Orange Wednesdays cinema deal that it exclusively offers its customers. The news has caused something of a minor explosion on Twitter as customers share their frustration over the decision.
The network was unable to reach an agreement with cinema chains and so, after 10 years of mid-week cinema trips, the iconic deal will be no more.
Unsurprisingly the news has gone down about as well as an invite to Nigel Farage's Christmas lunch and #OrangeWednesdays quickly started trending on Twitter.
EE has confirmed that while it is ending the 10-year old deal it has already started formulating a plan of attack to try and offer an alternative deal instead.
For now though here are some choice extracts from the social explosion:
So @EE are ending Orange Wednesdays aka the only reason they've clung onto my custom for so long. Good move guys.— Isabelle Aron (@IzzyAron) December 12, 2014
Orange Wednesdays will no longer exist from February 2015. Stop the world I want to get off.— Chris Smith (@chrissssmith) December 11, 2014
EE TO END ORANGE WEDNESDAYS-HOW DARE THEY!December 12, 2014
Genuinely devastated by the end of Orange Wednesdays. My benchmark for success was when I could afford to go to the cinema any other day.— Sophie Brown (@sophie__brown) December 12, 2014
Within the space of two days, Wetherspoons aren't selling Strongbow and EE aren't doing Orange Wednesdays. It's the apocalypse.— Kieran Humphreys (@K_Humphreys94) December 12, 2014