The long-awaited 'The Apprentice' final aired last night and the winner was...
Nice guys don't always finish last then! Congratulations @Mark_E_Wright#apprenticefinal
— Kelly Warren (@KellyWarren101) December 22, 2014
Hurrah!
But before we go any further...
Watch Sunday night see @Nick_Hewer for last time on a real belter final, also see the sad announcement by me on your hired of his departure
— Lord Sugar (@Lord_Sugar) December 19, 2014
So long Nick, here are some of your highlights.
Why boardroom assassin and champion gurner @Nick_Hewer was the best thing about #TheApprenticehttp://t.co/xAYb1tA58Fpic.twitter.com/rLExXeKXK2
— Radio Times (@RadioTimes) December 19, 2014
Farewell to the great @Nick_Hewer - here are some of his best #Apprentice expressions... http://t.co/xAYb1tA58Fpic.twitter.com/EHD81Mupi0
— Radio Times (@RadioTimes) December 21, 2014
Nick Hewer you will be missed for moments like this #theapprenticepic.twitter.com/oawuqPRR47
— BuzzFeed UK (@BuzzFeedUK) December 21, 2014
Anyway, back to the competition. Basically it was SEO vs tights, neither of which are particularly cutting edge.
If Sugar invests in an SEO company in the age of social sharing then he's a mug #apprenticefinal
— Stephen Hull (@stephenbhull) December 21, 2014
So the big idea.....launch a SEO business......really? #apprentice
— stewart easterbrook (@s_easterbrook) December 21, 2014
Actually, Lord Sugar, seo marketing is not the new world business. It's pretty old school now... #apprenticefinal
— Jessica Elgot (@jessicaelgot) December 21, 2014
@Lord_Sugar is clearly gone senile, with entering into SEO digital marketing... old ideas & opportunistic business model #apprenticefinal
— Dusan Jakovljevic (@DJakovljevic) December 21, 2014
Did Lord Sugar just drop 250 large on a non-scalable SEO firm? OK, big guy... #apprenticefinal
— Tom Strodtbeck (@Tom_Strodtbeck) December 21, 2014
And Mark won't exactly be a pioneer in the field.
SEO company you say? Like they aren't a dime a dozen... #apprenticefinal
— Ashley Connor (@ashconnor) December 22, 2014
Yep, we definitely need more SEO agencies in the world. Definitely not enough of those! #apprenticefinal
— Suraj Sodha (@SurajSodha) December 22, 2014
One more SEO company...just what the world needs #apprenticefinal
— Ceri-Jane Hackling (@CeriJane) December 21, 2014
But hey, we can all trust Mark's credentials, right?
Mark Wright is a professional internet. He knows the industry backwards. Early adopter & power user. pic.twitter.com/yMIyzdyOFO
— not ALL welps (@welprich) December 21, 2014
I can't believe Lord Sugar went with a man who claims to know SEO better than anyone else but can't do it himself... #apprenticefinal
— Steph Balsom Eynon (@sbalsomeynon) December 21, 2014
There was one definite winner though.
This website has had a lot of hits tonight http://t.co/jgydwnoL5z#apprenticefinal
— Sam Hailes (@samhailes) December 21, 2014
You should have gone with the tights Alan.
Panto Dames of the UK rejoice! @Bianca_B_Miller colour match tights! @IanMcKellen@WhatsOnStage#apprenticefinalpic.twitter.com/0U5ZoSBfxZ
— Perform UK (@PerformUK) December 21, 2014
Sugar thought the tights were pants #apprenticefinal
— Fiona-Natasha Syms (@fifisyms) December 21, 2014
I've just been cold called by an Australian man offering me the chance to improve my search ranking online. He's quick. #apprenticefinal
— Matt Edmondson (@MattEdmondson) December 21, 2014
Sugar proving he’s at the cutting edge of technology yet again.
Sent from my Amstrad E-m@iler.
— @strnks (@strnks) December 21, 2014
Although they were a bit pricey.
For £20 I think these tights should be presented in a nice little box. And delivered to my door. With a free puppy #apprenticefinal
— Hannah Hepton (@hannahhepton) December 21, 2014
So, the choice is: tights for millionaires, or something-marketing-something. Wow. #apprenticefinal
— Gill Alexander (@gillalexander) December 21, 2014
That 'luxury' packaging looked like a of box Wilko's-own brand reduced tights. Half expected dirty sellotape on the edges #apprenticefinal
— Emily Kent (@EmilyRKent) December 21, 2014
£24 for tights? I'll grow out the hair on my legs for free and use that for tights kmt #apprenticefinal
— Oluwabeyoncé (@chicapequena_) December 21, 2014
£24 for tights? That must come with a bum implant and super leg toning too. #apprenticefinal
— simoneeee (@Simsim_simone) December 21, 2014
Obviously many were disappointed with the end result.
Guess I'll never get tights to match my skin tone then. #apprenticefinal
— Chris Smith (@itschrissmith) December 21, 2014
@Lord_Sugar disappointing,should've listened to @Nick_Hewer#apprenticefinal, you've really missed a trick with a product women would love!
— Amra Hurley (@amrahurley) December 21, 2014
Could not have picked a more smug candidate, really disappointing end #apprenticefinal
— Rory H (@TheEdgeofRory) December 21, 2014