What's with this whole "one size fits all" thing cropping up in US stores right now? Is it really a thing, because we know we're not the same size or shape as most of the women we know.
The team at BuzzFeed have proved it too. Here's five ladies from the team trying on items from retailer Brandy Melville (including a tank top, mini skirt, hoody and basic baggy tee) to see just how well they fit.
Wait, what's that? The "one size fits all" thing is a total joke. Shocker.
The Italian teen clothing label has also come under fire for its target audience being predominantly made up of young, blonde, long-legged, white girls (see the brand's Instagram page). So again, really REALLY not representative of all women.
As for what the BuzzFeed ladies had to say after the trying on session?
Sheridan, who is 5'11 and a size 14/16, said, "I get that the makers of 'one size fits all' probably see the average girl as a certain size and a certain height. But the problem is that there is really no such thing as the average girl.
"You could be the same height as someone but a different size, a different weight, a different body type, and more," she added.
"I've never been one to get upset about sizing and the controversy behind it, but shit like this makes me angry. Am I not allowed to be part of the 'all'?"
Allison, who is 5'3 and a size zero, also disagreed with the one size ideal.
"There's clearly no such thing as one size fits all!" she said. "Everyone has a different shape, and clothing stores should embrace that instead of making people feel shitty for not being able to fit what they deem to be a universal size."
Sorry Brandy Melville, but you're way off the mark on this one.
What are your thoughts? Would you like to see the "one size fits all" in the UK? Let us know on Twitter at @MyDailyUK