Air New Zealand will no longer show an in-flight safety video that many called sexist and offensive to women, according to reports.
As we all know asking passengers to pay full attention to in-flight safety videos is often a struggle for airlines. But Air New Zealand's solution to this problem was pretty darn offensive. And sexist. And stupid.
Scroll for video
Their attempt to get jet-setters to tune in before take-off using scantily clad Sports Illustrated models demonstrating how to wear your seatbelt correctly (over the top of a bikini) was met, unsurprisingly, by a bit of a backlash.
The four minute skit, dubbed "Safety in Paradise" sees Christie Brinkley, Jessica Gomes, Chrissy Teigen, Hannah Davis, and Ariel Meredith frolicking on a tropical beach, demonstrating typical air safety tasks including inflating a life vest, and putting on an oxygen mask.
Watch the video here:
Following the video's release, Australia-based Natasha Young was spurred to launch a change.org petition to stop the airline from showing it.
The campaign garnered 11,000 signatures and claimed that "Safety in Paradise" is insensitive and "forces itself upon the passengers" because they can't turn off the video if it makes them uncomfortable.
She wrote: "This video completely disregards passengers who find it offensive for religious reasons, who have body image struggles, who are parents concerned about their children's impressionable nature, who believe women deserve more respect, and who have teenage daughters who deserve more respect."
According to reports, Air New Zealand says it's not removing the video from circulation as a result of this petition, but instead had always planned to stop running it at this time of the year. #Whatever.