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#WellJel. Staffordshire University Students Will Get To Study At Alton Towers In Theme Park Management Course

09/01/2015 12:16 GMT | Updated 09/01/2015 12:59 GMT
Fabio De Paola/PA Archive
RETRANSMITTED CHANGING OPENING DATE DUE TO NEW INFORMATIONEDITORIAL USE ONLYAlton Towers Resort in Staffordshire unveils The Smiler, the world's first 14-looped rollercoaster - setting a new Guinness World Record for the most inversions - which opens to the public on May 23, 2013.

Thrill-seeking students will be able to take a course in how to run a theme park after a partnership was struck between Staffordshire University and Alton Towers.

From September, 20 students will be recruited for the two-year Visitor Attraction and Resort Management at the university's business school, which includes an 18-week placement at the renowned Alton Towers Hotel.

The students will be taught a host of key skills involved in running a successful theme park, including a focus on finance, health and safety, and customer service.

Other aspects include human resources, digital communications, and marketing. Sadly, using the attractions themselves is unlikely to be an integral part of the course.

There may also be an option to transition some of the placements into permanent jobs a little down the line.

Guy Brazier, HR director for the Alton Towers resort, said the course was an "amazing opportunity" for students.

He added: “We’ve worked alongside Staffordshire University on a number of training and development projects in recent years, but this course is really the culmination of everything we’ve been aiming for.

“It will give those that complete it a credible background that will make them far more attractive to prospective employers.”

It is said the leisure industry is worth a staggering estimated £1.6bn to the Staffordshire economy, and is also one of the Moorlands’ biggest employment sectors.

The course, only the latest in a line of vocational degrees offered by the university, is sure to be a roller coaster ride.