A Korean restaurant in China has been branded "shameful" after offering free food to people based on their physical appearance.
Jeju Island restaurant, in the heart of Zhengzhou, uses face scanners to determine the attractiveness of each customer and offers them a free meal if they're considered beautiful.
The patron's faces are also judged by a team of plastic surgeons, and 50 guests are spared payment every day.
Social media users across China and the world have questioned the legitimacy of the promotion, with some branding it "shameful".
Shameful: At a Zhengzhou restaurant, those with 'beautiful faces' - as judged by plastic surgery sponsors - eat free. pic.twitter.com/AnGYAKtWqw
— Steve 史進 (@ChineseCurrents) January 13, 2015
A user on the Chinese social media site Weibo pondered: "Do the ugly have to pay twice?"
The eatery can be found emblazoned with bright neon lights, reading "free meal for goodlooking".
Zhengzhou officials were less than impressed with the restaurant's competition, apparently displeased with the reputation being forced upon the area.
China News Service reports the local government sent workers to remove the neon sign on Tuesday.
"We will be more prudent with our advertising in future," said restaurant manager Xue Hexin. "But the promotion will continue despite the demolition of our sign."