American fashion designer Rick Owens sent four male models down the runway with everything hanging out during his Autumn/Winter 2015 Paris Fashion Week show.
We're talking full-frontal. And we thought guys in polo necks was a little out-there.
Before you scroll down, here's a heads up: these pictures are not for the workplace.
You know that thing when more is more? Not in this case. Really not.
Post show, #dickowens and #freethepeen (lol) were trending on Twitter and Instagram - because, of course they were.
Though those on the front row got much more than they bargained for, the models themselves were cool about exposing themselves.
"It was not a thing at all," one model told the Guardian. "I just noticed it when I looked at the photo board and saw that there were cocks hanging about. Ha!"
As for what Owens himself had to say about *those* penis peeopholes?
"It's a little bit of juvenile transgression," he explained to Style.com. "Boys with their dicks out is such a simple, primal, childish gesture."
This is a fashion designer who embraces shock-value but was this a tad to much? Tell us what you think @MyDailyUK.
Flick through this gallery to see more highlights from the Rick's A/W 2015 show...