It's all classic Victoria: elegant, feminine and effortless.
In fact, it's more feminine than we're used to. The one shouldered tulip skirt mini dress in a dahlia pink (£595), the red tulip print tunic dress (£680) and the t-shirt mini dress also in dahlia pink (£625) - all nod romantically to summer dressing.
The location for the photoshoot? A New York gym, which definitely adds a minimal edge to the collection.
La Beckham is all about a flattering, tailored design and this line up of pleated midi dresses, jumpsuits, crops, tunic dresses, high waisted skirts and zip detailing is exactly that.
We've fallen heavy for the strapless, corseted, rouched hem mini dress in vivid red and neon pink (£695). This is the dress to end all dresses. And we love a clashy colour combo.
Key reference points for the collection include the Bauhaus movement (collage-style prints using in multi colours) and then there's the Japanese influence seen in the watery lilac landscape print.
VB's collection also plays with drape and proportion in a big way - think young, fresh, light, luxe and ultra chic.
Flick through this gallery to the campaign lookbook and be prepared to want everything.
In case you missed it, watch VB answer 73 quickfire questions...
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