Georgia May Jagger is fronting Mulberry's Spring/Summer 2015 campaign and it's all very English garden blooms meets rock-star chic.
The 'Flower Stories' campaign, shot by Dutch photographer duo Inez and Vinoodh, sees Jagger model the new Delphie bag (named after the perennial Delphinium flower) which you can pre-order now along with the Cara Delevingne bag (£795), the Mini Lily in camomile yellow (£350) and the Small Bayswater in hibiscus (£995).
MORE: Cara Delevingne's debut Mulberry bag collection is a sell out
Speaking about her new role, the 23-year-old daughter of Mick Jagger and Jerry Hall said, "I've known Mulberry for years, it's such an iconic British brand – I love the new Delphie for Spring Summer 2015, I think it's fantastic how it can flip from day to night – so versatile!
"The campaign shoot was so much fun, I loved working with Inez and Vinoodh, and throwing petals everywhere! It was snowing outside but we had a very cosy set inside the house," Georgia added.
"Stephen Galloway, an old friend of mine, was there and we got to dance together like we always do."
Jagger (Cara's model gal pal) being the face of Mulberry's latest campaign? It's a good fit, and the Brit definitely brings an edge to the English heritage brand all about luxe, leather handbags.
See more looks from the shoot in the gallery below.
Watch the campaign film in full here.