If most eyes were on Tom Brady and Katy Perry at last night's Super Bowl in Arizona, the ad-men were all busy in the backroom counting the clicks. Where did their precious advertising money go, and how well did it serve them?
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With 100 million viewers to tempt, every second was crucial. And, today, those clever people at WayToBlue have come up with the answers, indicating in the infographics below just who were the real winners of this year's Super Bowl when, more than ever, it really was all about the ads, people!
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And there's more...
Got all that?? So now you know where to spend your marketing dollars for the next Super Bowl, right? Let us know which your favourite ad was from the selection below...