PARENTS

Many Children's Breakfast Cereals Contain As Much Sugar As Seven Chocolate Fingers

03/02/2015 16:04 | Updated 20 May 2015

Many children's breakfast cereals contain as much sugar as seven chocolate fingers

Many children's breakfast cereals contain as much as three teaspoons of sugar in a 30g bowl – the same amount that's in seven and a half chocolate fingers.

The campaign group Action on Sugar says this is 18 per cent more than the last time statistics were compiled in 2012 and says sweet cereals are linked to childhood obesity.

Aldi Harvest Morn Choco Rice had the highest level of sugar out of the 50 cereals tested by Action on Sugar – and 14 of them were one-third sugar.

Morrisons Honey & Nut Corn Flakes and Sainsbury's Honey Nut Corn Flakes came in at 36.3g per 100g – up by 8 per cent compared with three years ago, although this is disputed.

The amount in Kellogg's Frosties was 37g per 100g and for its Crunchy Nut was 25g per 100g, neither of which has changed.

Now campaigners are calling on the government to clamp down on the industry, scrap self regulation and force changes in sugary cereals to prevent a new generation of sugar addicts.

Graham MacGregor, Professor of Cardiovascular Medicine at Queen Mary University of London and chairman of Action on Sugar, said: "Children quickly become used to the taste of high-sugar cereals and find healthier ones less palatable, which has long-term implications on their health.

"One of the greatest failures in tackling Britain's obesity epidemic is the government's appeasement of the food industry - we cannot allow this to go on any longer."

Nutritionist Kawther Hashem added: "You wouldn't give your child chocolate biscuits for breakfast, yet certain manufacturers are effectively doing that for us.

"We urge parents to make more informed food switches such as choosing wholegrain breakfast cereals but not those coated with sugar or honey."

TOP 10 WORST OFFENDERS

Aldi's Harvest Morn Choco Rice

Sugar per bowl (30g serving): 12g

Increase in sugar since 2012: 18.2 per cent

Kellogg's Frosties

Sugar per bowl (30g serving): 11g

Increase in sugar since 2012: No change

Kellogg's Crunchy Nut

Sugar per bowl (30g serving): 11g

Increase in sugar since 2012: No change

Morrisons Honey & Nut Corn Flakes

Sugar per bowl (30g serving): 10.9

Increase in sugar since 2012: 8 per cent

Sainsbury's Honey Nut Corn Flakes

Sugar per bowl (30g serving): 10.9g

Increase in sugar since 2012: 8 per cent

Kellogg's Coco Pops

Sugar per bowl (30g serving): 10.5g

Increase in sugar since 2012: No change

Sainsbury's Choco Rice Pops

Sugar per bowl (30g serving): 10.5g

Increase in sugar since 2012: -2.8 per cent

The Co-operative Choco Rice Crispies

Sugar per bowl (30g serving): 10.5g

Increase in sugar since 2012: -2.8 per cent

Essential Waitrose Choco Pops

Sugar per bowl (30g serving): 10.5g

Increase in sugar since 2012: -2.8 per cent

Lidl Crownfield Choco Rice

Sugar per bowl (30g serving): 10.3g

Increase in sugar since 2012: -5 per cent

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