HTC America were clearly having a 'moment' when they came up with this idea: Lets take 80s mid-table rap star Doc G or 'Dr Giggles' and make him write a hip hop track that insults Apple and Samsung.
If nothing else, it's a violation of the one rule that all tech companies should follow which is that they cannot have a sense of humour. Companies simply can't be funny. CEOs can be funny, individuals can, but a company? Nah.
If nothing else this is a far cheaper way of getting the message across than years of litigation, although if we had to choose, we'd probably rather they battled it out in court. With words, not rhymes.
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Congratulations HTC, you've joined the hall of tech shame: