Frozen themed toys cost twice as much to buy in Britain than they do in America, according to new findings.
The shocking discovery was made after an investigation by The Sun newspaper.
For example, the Snow Glow Elsa doll – one of last Christmas's most popular toys – costs Brits £12 more than American parents.
The toy is on sale on Toys R Us' UK website for £34.99 but across the Atlantic, the same doll is selling for a bargain £22.97.
An Olaf pull-apart figure is more than twice the price in the UK at £14.99 than in the US at £6.56.
Elsa's Musical Snow Wand is also half the cost in the States where shoppers are charged just £7.87 compared to £12.99 in the UK.
But the biggest saving can be made on the Frozen Crystal Kingdom Vanity Unit which is a staggering £23.89 more expensive to buy in Britain than abroad - £59.99 compared to £36.10.The Consumer Action Group has criticised the pricing as unfair.
A Toys R Us spokesman told the Sun: "Margins in the UK and US tend to be the same but it is not unusual to find manufacturers having different cost prices.
"Some of this will be down to different rates of VAT and taxes between the UK and US."
Sales of Frozen toys hit an all-time high in the run-up to Christmas outstripping the Buzz Lightyear dolls that set a record after Toy Story was released.
The demand for Frozen merchandise shows no signs of slowing down – and in fact, sales have increased this week as pictures from the seven minute short follow-up film Frozen Fever were released.
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