It's the gold and white or blue and black dress that broke the internet.
Whether you think it's white or gold or blue or black, this dress has got everyone talking - including advertisers.
Never ones to miss an opportunity, some of the best known brands in the UK - from Lego to Domino's, Ikea and Manchester United - spotted the advertising potential and quickly created some white and gold (or black and blue? Brown and blue?) creations of their own.
Proud to be black & white, or is it white & black? #TheDress
Drinkaware.ie pic.twitter.com/Turyk9zYfc— Guinness Ireland (@GuinnessIreland) February 27, 2015
— KITKAT (@KITKAT) February 27, 2015
This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI— Domino's Pizza (@dominos) February 27, 2015
It's white and gold. pic.twitter.com/OqrPgKx6r4— Pizza Hut (@pizzahut) February 27, 2015