Hot on the heels of the news that a French judge refused to allow a couple to name their daughter 'Nutella', a Swiss company has announced a bespoke baby-naming service.
Erfolgswelle's team of 13 experts in fields from history to etymology will personally concoct the perfect name. They will consider 'meaning and derivation of word components', 'harmony with last name' and 'historical and cultural background of the family'. And all for just £21,000.
Perhaps because I love having an unusual name, I tend not to judge when parents give their children "interesting" monikers (although I would draw the line at Nutella or Hashtag), but I do wonder if a unique name is really a help or a hindrance in life.
I asked my friends what they think about unusual and/or unique names and for some reason I expected them to be broadly against, but I was totally wrong. The consensus seemed to be "I like unusual, but not stupid".
The trouble is that names are so subjective - one person's unusual may well be another person's stupid and obviously names go in and out of fashion every few years. When I was young, I thought my dad's name - Harry - was a terrible name for a baby. I remember saying "Imagine looking into a pram and saying 'hello, little Harry'!" And then I called my own son... Harry.
Growing up, I hated my unusual name and wanted to be called Kerrie, but now I love that 99.9VIRTUAL-BabynamesArticleModule-leftSlideshow-180395%