The Grand National at Aintree has never been known for its high-fashion finesse. But bosses recently issued a new style code focusing on "Chanel-inspired looks".
However, along with some on trend 1970s-inspired style, there were still a number of fashion mishaps as the 2015 festival kicked off on Thursday. Fake tan, cleavage, lots of leg flashing and hair extensions? Yep, these outfits had it all.
Race courses bosses were hoping to avoid fashion faux pas with their new style rules.
According to the Daily Mail, bosses are also looking to clamp down on photographers who 'deliberately' try to take picture portraying badly dressed - or behaved - women on Ladies' Day.
John Baker, regional director of the Jockey Club North West which runs the racecourse, told the paper, "Our event is full of character, it's fun, and that's generated by the personality of the Liverpool people. We have to absolutely protect that because it's at the core of what we are, and we have a responsibility to our customers to project the correct image.
"We have talked about trying to monitor those photographers, so if we see any element clearly looking for a negative shot and we can identify that, we will take their accreditation off them and we'll kick them off the site. That's not easily manageable, but that's what we'll endeavour to do."
Check back to see who wears what for Ladies Day' on 10 April, and, in the meantime, see what the gals have been wearing on day one: