A mum 'bribed' her six-year-old son to take his daily dose of nine pills to treat his cystic fibrosis by promising to make him an internet star.
And it worked – for the video she posted to Facebook and YouTube has been viewed more than 650,000 times in four days and now little Jesse James O'Brien takes his medicine without complaint.
Jesse, from Kesgrave near Ipswich, developed a hatred for taking the pills every morning before school.
Then his mum, Heidi O'Brien, 37, came up with the idea of recording footage of him taking the tablets and uploading it onto Facebook.
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Heidi said: "Children with cystic fibrosis are used to it, but, like with brushing teeth, they get fed up and I'd been struggling to get him to take his pills one morning.
"I showed him videos on Facebook of animals doing crazy things, so I said 'I'll video it so all my friends can see how brave you are.
"This is the way kids are today - they want a bit of limelight.
"I thought a couple of friends would say 'well done, Jesse', but I've had so many people contact me since Wednesday saying their children, who had been using syrup medication, now wanted to try tablets - the feedback has been unreal."
Jesse said: "I am really happy so many people have watched it.
"I've always wanted to be famous!"
Jesse was two-weeks old when he was diagnosed with cystic fibrosis.
James Barrow, Cystic Fibrosis Trust spokesman, said: "It's great to see young people like Jesse raising awareness of cystic fibrosis.
"His video illustrates how young people living with the condition often have to undertake a lengthy and difficult regime on a daily basis just to keep well."
You can donate to the Cystic Fibrosis Trust here.