We think that O2 could save thousands of pounds on its advertising campaign by simply using this video.
Because nothing sums up 'Be more dog' than this clip of a pooch and a prune.
Yes, it may take a lot to make us humans happy. But a dog? A dog can just be utterly delighted with a prune.
Or at least, this dog can.
Watch and learn, humans. Watch and learn.
(Via Daily Picks And Flicks)