LIFESTYLE

Budweiser 'Rape' Slogan On Bud Light Bottle Label Prompts Apology After Online Uproar

29/04/2015 14:18 BST | Updated 29/04/2015 14:59 BST

The American beer company behind Bud Light has apologised after a new slogan prompted outrage online.

The tagline on their bottles read "the perfect beer for removing 'no' from your vocabulary for the night," leading some to dub it "the date rape beer".

The slogan has been called "offensive", "rapey", "lecherous" and "promoting alcohol-fuelled rape culture".

"Do you not hear how this sounds? Do you not hear how horrible this sounds, when associated with an alcoholic beverage? Have you never heard of consent?" one blogger wrote on the Washington Post.

Following streams of angry tweets and opinion pieces, the company admitted they had "missed the mark" and released a statement to apologise.

Alexander Lambrecht, the Vice President of Bud Light Anheuser Busch, said: "The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun.

"It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behaviour."

Social media users continued to lambast the beer giant for their poor judgement, with some threatening a boycott.

The scandal comes shortly after Anheuser-Busch was scolded into removing a St. Patrick's Day tweet urging people to "pinch people who aren’t #UpForWhatever".

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