Honestly, the things some stars will do for publicity - and in Justin Timberlake’s case, that includes dressing up as a lime.
Yes, a lime. And it's all a bit unsettling.
The US star looks completely unrecognisable after being transformed into the character Rick Sour in an ad for Sauza 901 tequila.
SCROLL DOWN TO WATCH THE FULL AD
The commercial, inspired by Martin Scorsese rise-and-fall flicks like 'The Wolf of Wall Street', 'Raging Bull' and 'Goodfellas', sees Rick enjoying the high life until Sauza 901 - tagline ‘no limes needed’ - comes along to upset the apple lime cart.
Cue Rick and his mates falling on hard times.
So how was Justin persuaded to be painted green?
Well, Sauza 901 just happens to be JT’s very own tequila brand, which he co-owns with Sauza.
Speaking about his venture in 2014, Justin said: "My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle," he said. "That trip inspired me to create 901, and I'm thrilled to partner with Sauza so we can continue to bring the world 901."
Watch the bizarre ad in full below...