If there's one person that could take Apple's iconic designs and make them his own it is American designer Tom Ford.
Well he's done just that with Apple's latest gadget, the Apple Watch, creating an ultra-modern take on the classic pocket watch.
The Apple 'Pocket' Watch is a custom-made strap attachment for the Apple Watch which Ford has designed exclusively for his range at London Collections Men SS16.
It's fitting then that the designer who is the official tailor to James Bond is also the person to turn one of Apple's most advanced pieces of technology into a modern-yet-traditional classic.
This isn't the first time the Apple Watch has been adapted from the traditional versions available for consumers. Both Beyonce and design legend Karl Lagerfeld were given custom-made gold Apple Watches that came with gold bands.