Selfridges has announced it will stop selling single-use plastic water bottles as part of a campaign to reduce pollution in the oceans.
As part of the initiative, the store has also opened a drinking fountain in its food hall in London to encourage customers to bring their own water bottles to fill up instead of buying them.
The store's Project Ocean campaign is based on estimates there will be 1kg of plastic for every 3kg of fish in our oceans within the next decade. The removal of single-use plastic water bottles in the London Birmingham and Manchester stores will amount to around 400,000 bottles annually.
Selfridges will introduce alternative solutions to plastic bottles, including tetrapak and glass, as well as reusable water vessels. The store has also committed to reducing plastic packaging within its food halls and restaurants, as well as upholding its commitment not to sell or serve endangered fish.
The new water fountain
Alannah Weston, deputy chairman of the Selfridges Group, said: "The [campaign[ is one which is very close to my heart and our business. With our latest initiative we aim to drive awareness of the serious threat plastic poses to our oceans; in particular single-use plastic water bottles.
"We will be encouraging people to think twice about their use of plastic water bottles, which ultimately end up as waste destroying our precious oceans."
Professor Jonathan Baillie, director of conservation programmes at the Zoological Society of London, which partnered with Selfridges for the campaign, added: "The staggering volume of plastic entering our ocean every year is having a devastating effect on our marine wildlife - from tiny corals to great whales.
"No matter where plastic litter originates, once it reaches the ocean it becomes a planetary problem as it is carried by ocean currents.
"The good news is that marine litter is a problem that can be solved, as most plastic entering the ocean comes from single use items like water bottles."
In this photo taken Oct. 18, 2012, trash litters the shore near a mangrove forest that hugs the coastline of Panama City. A multi-year boom in Central Americaâs fastest-growing economy has unleashed a wave of development along the Bay of Panama. Environmentalists warn that the construction threatens one of the worldâs richest ecosystems and the habitat for as many as 2 million North American shorebirds. (AP Photo/Arnulfo Franco)
In this photo taken on Thursday, May 28, 2015, plastic bags and other rubbish is seen in front of houses, in Dakar, Senegal. Thin plastic shopping bags, and pieces of them, litter this seaside capital and the nearby waters of the Atlantic Ocean. The number of discarded bags is staggering _ a total of 5 million in Senegal, according to Environment Minister Abdoulaye Balde. Now, the government is set to impose a ban, joining a global shift against the bags. (AP Photo/Jane Hahn)
In this April 18, 2011 photo, trash litters the beach in Sandy Hook, N.J. Clean Ocean Action, the environmental group that has been doing beach sweeps for 25 years, says in a report to be released Tuesday, April 19, 2011 that an all-time high of 475,321 pieces of litter were removed from the state's 127-mile shoreline last year. The 8,372 people who participated in spring and fall cleanups also set a record. (AP Photo/Julio Cortez)
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Plastic bags and other rubbish are collected from the waters of Manila Bay on July 3, 2014 during a campaign by environmental activists and volunteers calling for a ban of the use of plastic bags. Volunteers from various environmental advocates collected and separated assorted plastic rubbish polluting Manila Bay and called for national legislation against plastic bags in observance of the 5th International Plastic Bag-Free Day on July 3. AFP PHOTO / Jay DIRECTO (Photo credit should read JAY DIRECTO/AFP/Getty Images)
On my trip to the beaches of the Mayan Riviera in January 2008, I was astounded to see the amount of garbage that litters the beaches that are outside of the hotel zones. This garbage washes ashore after being dumped by ships at sea. Plastic items are the most common, because they float and don't break down in the environment. Did the shampoo bottle you threw away on your Caribbean cruise end up on this Mexico beach??
This spot was squeaky clean in Oct, but the winter storms has brought in a huge load of litter. We will clean up and register the litter on this beach soon, as part of the OSPAR beach litter survey.
In every little SW turned cove, bottles and other marine litter is present. The prevailing winds and currents bring it here. In a few weeks it will be disguised by grass, but right now these are the colours of spring.