Social media app Snapchat has broadcast a compilation of images and videos from worshippers in Mecca in a ground-breaking 'story' that's got millions of people tweeting.
The app stitched together snippets of Ramadan prayers on Laylatal Qadar, one of the most important nights on the Muslim calendar.
Arfah Farooq, head of marketing at Makers Academy, told Huffington Post UK: "The snapchat story on Mecca was awesome. The first time I went to Mecca was when I was 10 and it bought back a lot of memories that I remember like it was yesterday.
"It was pretty emotional watching but for me the most important thing was how in 300 or so seconds it undone years of negative portrayal of the media and allowed the true beautiful elements of Islam to shine through.
"In those snaps all you could see is people of every background possible all praying together to God and you could not tell the difference on who was poor or rich as everyone is one big community.
Farooq also said that she loved searching the #Mecca_live hashtag on Twitter to find out what non-Muslims thought of the event.
"It was heartwarming reading all the comments because people were finally seeing the religion for what it is and not what the media tell us it is."
Like Farooq, many others took to Twitter to share their reaction.
