LIFESTYLE

Bic's 'Happy Women's Day' Advert Really Takes The Sexist Biscuit

11/08/2015 14:13 BST | Updated 11/08/2015 14:59 BST

The chain of command at Bic South Africa was well and truly asleep over the weekend as this mind-blowing ad was somehow given the OK...

wow

That's right, celebrate 'Happy Women's Day' with an incredibly patronising post insinuating the female brain will never reach the dizzying CEO boardroom heights of its male counterpart.

There are no words.

Well actually there are, as much of Twitter demonstrated...

Needless to say the post was taken down and an apology swiftly issued...

Hi everyone. Let’s start out by saying we’re incredibly sorry for offending everybody - that was never our intention,...

Posted by Bic South Africa on Tuesday, August 11, 2015

Not that it helped much...

We're not sure what's worse, this advert or the pink Bic for Her range.

Everyday Sexism