The chain of command at Bic South Africa was well and truly asleep over the weekend as this mind-blowing ad was somehow given the OK...
That's right, celebrate 'Happy Women's Day' with an incredibly patronising post insinuating the female brain will never reach the dizzying CEO boardroom heights of its male counterpart.
There are no words.
Well actually there are, as much of Twitter demonstrated...
Look like a sexist
Act like a sexist
Think like a sexist
Work like a sexist— Tom Eaton (@TomEatonSA) August 11, 2015
@TomEatonSA Is this for real?— Paul (@_p_x_l) August 11, 2015
@TomEatonSA one word: nauseating— Su Birch (@subirch) August 11, 2015
Needless to say the post was taken down and an apology swiftly issued...
Not that it helped much...
@elainephipps they've already apologised on their Facebook but blamed it on stuff they found on another blog. Oh dear.— Emma Foster (@emmaf20) August 11, 2015
@TomEatonSA what utter fuckery— Oh Claire (@_darlingclaire_) August 11, 2015
We're not sure what's worse, this advert or the pink Bic for Her range.