Motorola has unveiled the new Moto 360 for 2015, a slimmer, more powerful smart watch that runs Android Wear, comes in a staggering 300 variations and is available this month.
The company has opted to offer the 360 in three variations, Male, Female and Sport. Each version then comes in two sizes - 42mm and 46mm.
The new Moto 360 has been given a major overhaul over its predecessor. First up is the software. Yes it’s still running Google’s software Android Wear but Motorola has given the way you interact with it a serious tweak.
The clock face now has a number of interactive complications which allow you to perform quick actions like Shazam a song, check your fitness levels or see the weather.
Think of it as a hybrid between the Apple Watch’s complications and its Glances.
That screen is now going to look a lot more like a clock as well thanks to a new 1.3-inch AMOLED display that boasts 236ppi.
Battery life has been given a small but helpful improvement to 1.5 days during normal use to 2 days if you’re feeling particularly anti-social.
The smart watch features Bluetooth and WiFi, so while you won’t be able to use the Moto 360 as your new shiny contactless wallet you will be able to use it on WiFi even if your phone dies.
On the surface this might seem like a minor update and indeed the hardware has been given what appears to be a significant but expected upgrade.
Where Motorola is clearly hoping to gain dominance is in its personalisation features. With three different versions of the watch and countless colours and strap designs the plan is clearly to go with customisation over kudos.
That’s not to say the new Moto 360 isn’t a looker, indeed just like its predecessor, the new version features a precision made design using aircraft-grade aluminium and high-quality leather.
Surely this comes at the cost of something? Well yes, the cost. The Moto 360 starts at £229, which while cheaper than the entry-level Apple Watch, is still considerably more expensive than its Android Wear rivals.
The Asus ZenWatch 2 costs considerably less than £200 while Huawei’s own smart watch is expected to reach a similar price point.
Of course with the news that Android Wear now works on iOS, Apple finally has competition and the new Moto 360 appears to be just one of the new frontrunners that’ll be vying for the early-adopting market.