Odeon Social Media Fail: You're Gonna Need A Bigger...

Brands are often getting into mishaps with social media, when an attempt to increase customer engagement seems totally innocent, but later looks like a bit of a mistake.

Odeon have put their foot in it a little bit with a finish-the-quote competition, based on a famous line from 'Jaws':

Totally innocent, right? Until you read the replies...

Yeah...

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