UK
05/09/2015 12:41 BST | Updated 05/09/2015 12:59 BST

Aldi Forced To Change Cracker Packaging After Accidentally Dropping The C-Bomb

Bloomberg via Getty Images
A woman using a motorized cart, sits outside the entrance to an Aldi supermarket store in London, U.K., on Monday, June 29, 2015. The growth of Aldi and fellow German-owned discounter Lidl has changed the British grocery landscape over the last five years. Photographer: Jason Alden/Bloomberg via Getty Images

Budget supermarket chain, Aldi, has been forced to change the packaging of its gourmet crackers after social media users pointed out that the label had highlighted a certain swear word.

The unfortunate design choice came to light when Facebook user Tom Coulton posted a comment on Aldi's page.

Coulton wrote: "Dear Aldi, I was just curious about your choice of letter capitalisation on the packaging of your rosemary Gourmet Crackers.

"I took especial interest in those capitalised in the word 'CoUNTry'. Any particular reason for this design?"

Dear Aldi, I was just curious about your choice of letter capitalisation on the packaging of your rosemary Gourmet...

Posted by Tom Coulton on Monday, 31 August 2015

Other social media users debated whether the packaging mishap was an in joke from the designers.

Nick Hodgson wrote on Facebook: "Surely this is no accident. Someone must have noticed. I can't think of anything worse than your crackers taking the piss out of you."

A spokesperson for Aldi said: "Our crackers have been available in completely new packaging since 6th August and only a limited number of these old packs remain in-store."

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