COMEDY
10/09/2015 13:45 BST | Updated 16/09/2015 12:59 BST

'Amazing' Was The Word Of The Day At The Apple Event

The new iPad is amazing. The new iPhones are amazing. The graphics are amazing. The speed is amazing. Everything is amazing, if you believe this chap.

During Wednesday night's big reveal of their new products (one of which was a pencil), one particular buzzword stood out. Watch the video above as Jimmy Kimmel shows us every single time they said the word "amazing" during the event.

It's amazing.

AMAZING: