UK

The Best TV Adverts Ever, 60 Years After It All Began With Gibbs S. R. Toothpaste

22/09/2015 11:53 BST | Updated 22/09/2015 12:59 BST

It's 60 years today since the first ever advert on British TV was shown.

On 22 September, 1955, a toothpaste brand called Gibbs S.R. made history on the brand new commercial TV station, ITV.

The first ever TV advert was in black-and-white (colour TVs didn't start being bought widely until the 1960s) and showed off the "tingling fresh toothpaste that does your gums good too".

Sixty years on, TV advertising has become cleverer, funnier and undoubtably sexier.

Here are some of the most iconic ads of all time:

The greatest TV ads of all time