It's 60 years today since the first ever advert on British TV was shown.
On 22 September, 1955, a toothpaste brand called Gibbs S.R. made history on the brand new commercial TV station, ITV.
The first ever TV advert was in black-and-white (colour TVs didn't start being bought widely until the 1960s) and showed off the "tingling fresh toothpaste that does your gums good too".
Advertisement
Sixty years on, TV advertising has become cleverer, funnier and undoubtably sexier.
Here are some of the most iconic ads of all time: