A coffee shop in East London has caused offence on social media after a sign outside the store called Ugg boots 'slag wellies'.
Online commenters including columnist Caitlin Moran pointed out the sign, which critics called "sexist" and "awful".
The sign appeared outside Brick Lane Coffee, the sister shop of Fuckcoffee, which was the subject of controversy last month after its landlords threatened to take it to court over another "offensive" sign.
After a picture of the 'slag wellies' sign circulated on Twitter, Brick Lane Coffee made it clear it wasn't too bothered if people were offended:
Times journalist Caitlin Moran tweeted that its sister shop Fuckoffee had also set about "insulting any woman pointing out how horrible it is."
Twitter user Lily Potkin commented that she would like the coffee shop to explain "to my kid what qualifies calling women slags", prompting Brick Lane Coffee's sister shop Fuckoffee to step in and mock her concerns:
But she hit back in her reply as the two accounts began a quickfire spat, in which Potkin claims Fuckoffee's Twitter account called her 'sugar tits':
Potkin then posted a screengrab of a tweet she claimed Fuckoffee had sent and then deleted, containing what she called a "lewd reference to my body".
The chalkboard appeared to have been cleaned in another picture:
And Fuckoffee tweeted at Moran with a picture of the sign now appearing to read 'No @CaitlinMorans'.
Others online thought critics of the sign needed to "lighten up" as it was just a joke.
Fuckoffee and Brick Lane Coffee are both owned by Adrian Jones.
Earlier this year, Brick Lane Coffee was photographed with a sign outside saying "Sorry no poor people". Jones told The Evening Standard that the words were graffiti.
In October Fuckoffee was told by lawyers that it must remove the "offensive" sign spelling out its name, or face being taken to court.
The managers of the Bermondsey café 'received a legal letter on behalf of their building's landlord - despite the sign having been in place for over a year.
The letter said that unless they "immediately" removed the sign the building owners will remove it themselves or seek a court injunction to have it taken down.
The "offensive" sign
Fuckoffee responded by tweeting a picture of the letter saying "No humour please, we're British".
It later agreed to change the shop's name - it is unclear what to - but owner Jones insisted he could "call my shop anything I want".