People were shocked to hear on Monday of vile 'fat cards' being handed to women on the London Underground - but the reaction seems to have touched a rather violent nerve.
The abusive cards were handed to female passengers on the London Underground calling them "fat" and "ugly".
A number of people have claimed to witness a man handing out the cards, including at London's busy Oxford Circus Tube.
Kara Florish, a musician from north London, tweeted that she was handed a card while travelling on the Tube at the weekend.
She posted a picture of the card, which said “fat” on one side and on the other, carried the name “Overweight Haters Ltd”.
Writer Sean Thomas Knox also said that he had witnessed a similar incident.
Debate has raged over how precisely one should respond upon being handed such a card - but the most common reaction from social media users has been one endorsing physical violence.
Hey, people* on the tube handing out fat cards, give one to me, I'm fat (and I'll knock your stupid teeth down your throat).
*arseholes— mrmarky2k (@mikearky) December 1, 2015
I'm in London tomorrow. If, while I am on the underground, I see you hand out one of those fat shaming cards, I WILL punch you in the face.— Chris Weston (@chrisweston) November 30, 2015
If you see anyone handing out fat-shaming cards anywhere, you have my permission to punch them in the throat and throw them under a train.— DocHackenbush (@DocHackenbush) November 30, 2015
I'm never violent but if someone gave me one of those fat hating card they would go through the nearest fucking window.— Jake Trusler (@JakeTrusler) December 1, 2015
Those people handing out "fat cards" have broken the limits of my mild-mannered tolerance. They really need a punch in the face.— James (@ApathTea) November 30, 2015
Dear Overweight Haters Ltd,
If you hand me a card, please ensure you have a tupperware container with you in which to carry home your teeth.— Mrs Trellis (@theonlywayisup) November 30, 2015
So this is the card that is being handed out to fat women on the tube. NA MATE I WILL HURT YOU IF YOU HAND ME THIS pic.twitter.com/xXAJnzuWv1— Callie (@CallieThorpe) November 30, 2015
@bbcradiomanc kick-punch-kick, knee to the face, then kick-punch-kick again.— General Deluxe (@GeneralDeluxe) December 1, 2015
Police are currently looking into who exactly is handing out the cards.
Transport for London's Steve Burton said: “All of our customers have the right to travel with confidence, and this sad and unpleasant form of antisocial behaviour will not be tolerated.”